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Phatso
2024 • The Right Way Entertainment
Phatso stands out as a dynamic force in the Afrobeats scene, seamlessly blending his roles as a producer, songwriter, and engineer. His deep understanding of rhythm and melody fuels his creative process, allowing him to craft infectious beats that elevate his lyrics. As a songwriter, Phatso draws inspiration from personal experiences, weaving relatable narratives that resonate with listeners. His engineering skills ensure that every track is polished to perfection, showcasing his commitment to quality. With a unique ability to merge genres and innovate sounds, Phatso is not just an artist, but a visionary shaping the future of Afrobeats.
Phatso: The Next one on the scene
From soccer dreams to music, Phatso is the new Afrobeats artist who is conquering the world and turning heads. Originally from Harare, Zimbabwe, Phatso was given birth name Farai Matema but his football destiny was almost set by his elder brother Ralph who played football in the Zimbabwean Premier League. However, life took a twist after Phatso was involved in a terrible car accident which rendered him immobile for three months and effectively ended his dream of being an athlete.
But, misfortune awakened a new artistry in the bored and bedridden teenager, confined in his home. Teaching himself on how to create catchy Afrobeats tunes on basic instruments, Phatso dedicated his efforts to developing his music skills. Such a reaction from friends, he decided to hone his skills further and at the same time, pursuing his degree at Near East University.
With mentorship from fellow DJs such as DJ Simon Sayz, who assisted him in enhancing his technical ability, Phatso raised the bar of his productions. And in 2019, he was rewarded for his perseverance with the hit song “Isabella” that started his journey. In the following years, he became one of Afrobeats’ biggest stars, with such chart-toppers as “The Way You Are” and “Dorime.”
Now residing in Dallas, TX, Phatso With his newest release “Life Haisi Easy.” Phatso embodies the victory of a musical passion against all the odds he is determined to take the world by storm
Ndisinewe
2025 • The Right Way Entertainment • Phatso
“Ndisinewe” video by Phatso, the artist appears alone in a minimalist yet visually striking setting. The video features Phatso in various dynamic shots, with a focus on his expression and movement, reflecting themes of self-confidence and inner strength. The imagery complements the song’s Afrobeat rhythms and smooth melodies, with Phatso’s performance adding an intimate yet energetic vibe. The video emphasizes individuality and personal empowerment, with simple but effective visuals that keep the attention on his presence and the emotional depth of the song.
Management
Emison Matema
[email protected]
Publicist
Apryl Adams
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Label Rep
Ebanie Gold
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